The goal was to pick a company and one of its products and create an advertising campaign. Dole is an American agricultural multinational corporation headquartered in Westlake Village, California. The company is the largest producer of fruit and vegetables in the world. For this mandate I had to create an advertisement for Dole bananas in three different applications and come up with a pitch.
Annually , bananas are the most consumed fruit in the US. They are consumed more than apples and oranges combined. Bananas cost don’t depend on the company. They all cost the same no matter what company you are buying from. That being said they need to stand out so the consumers walk to a supermarket and look for dole bananas instead of their other competitors, or what most of us do and just not care what type of brand you get, we just pick up the first ones we see.
My approach to the campaign is bold and playful. Bananas are characterized by two things when you look at them, its a weird shape and it’s a bright colour. I wanted to grab the audiences eyes and represent what a banana is at first glance. It brings energy, joyfulness and brightens up your day all in a tiny fruit!
